Challenge
Empower consumers to reclaim control over their personal data in a digital landscape where companies routinely collect, store, and sell information. The solution must simplify complex privacy laws and processes, making it effortless for users to opt out of data sales, request deletions, and manage their rights. It also needs to reflect Consumer Reports’ mission as an independent nonprofit advocating for a fair, consumer-first marketplace.

Solution
I designed the Permission Slip brand as a user-friendly tool that translates complex data-privacy actions into simple, intuitive steps. With a tap, the app submits legally binding requests on behalf of users, instructing companies to stop selling their data or delete it entirely—no paperwork or legal expertise required. Built by Consumer Reports, the experience is grounded in trust, transparency, and advocacy, enabling people to take back their data with confidence while reinforcing CR’s commitment to consumer protection.