Challenge
Reinvent a travel brand that feels alive—one whose identity dynamically adapts to location, time of day, and the traveler’s personal journey. The system must extend across every touchpoint, from aircraft exteriors to digital interfaces, creating a seamless, ever-changing experience. Additionally, the brand should enable travelers to preview and immerse themselves in “living dreams,” offering curated, AI-driven suggestions that anticipate their tastes before, during, and after each trip.

Solution
I developed Marquee as a responsive, real-time brand ecosystem where visual elements—such as aircraft skins, app UI, and color palettes—shift fluidly with locale and time. This evolving identity reinforces a sense of movement and discovery. Alongside the visual system, I built an AI-powered experience engine that delivers personalized inspiration and activities, allowing users to step into their ideal journey the moment they board. From a beach afternoon to a city adventure, Marquee transforms travel into a continuously unfolding dream.

© Chris Griggs