Marquee is a brand unlike any other comprised of a series of entities working in tandem – aircraft, social networking, AR, VR, cloud services, travel blogs, cryptocurrency, e-commerce, and ever imaginative users.
Users are provided opportunities to experience “living dreams” before, during and after actual travel occurs using a vast network of machine-learning suggestions based upon their own personal tastes and preferences.
Situated in the heart of midtown NYC, at 47th Street and Fifth Avenue, 575 Fifth was ripe for a refresh after the largest tenant vacated. In collaboration with ESI Design, we redesigned the tenant lobby to create an environment more attractive to the boutique financial services companies and law firms moving into the area, adding a truly unique atrium identity to give the space a one-of-a-kind feel.
To achieve this I designed the truncated “575” logo and a custom typeface that uses thin, open characters to convey a modern, efficient business sensibility. This approach applies universally to the building IDs, wayfinding, and signage throughout the property.
As JetBlue entered its second decade of service it was time to raise the bar on customer expectation. Not only would the award-winning service be improved, their new aircraft would claim numerous firsts for the brand in terms of features and design.
While at JetBlue, I collaborated with teams from Paul Wylde, Airbus, Thompson Aero Seating, and others, on a multi-year project to enhance the core JetBlue experience. For the first time JetBlue was able to offer a premium front cabin experience for transcon travelers dubbed “Mint”. The new A321 aircraft contain power and next-gen wi-fi, standard, in all redesigned seats. The Mint seats feature retractable privacy shields for two, a sliding door for single seats, and full 180º lie-flat seats with massage options.
Developed as the ninth, standard, JetBlue tailfin livery design, Spectrum harmonizes with the established brand standards and existing vocabulary. The pattern takes the brand even further with flexible new energy and an aspirational vibe.
Beginning in the summer of 2012 JetBlue declared San Juan their sixth “focus city”, or major hub. The Luis Munoz Marin International Airport joined the ranks of Boston, Fort Lauderdale, Los Angeles, New York and Orlando. Designing for an existing structure was no small task, Terminal A had been left dormant for several years after being constructed and it was time to bring it to life.
Working in collaboration with FCB Health, I developed a series of brand identities for a new division of Genentech. This work integrates logo, color, typography, graphic elements and example compositions such as brochures, trial cards, environmental graphics, and trade show design.
Concept one is inspired by the multitude of color and prismatic patterns seen within the eye. The second concept veers towards the scientific and explores how machines view us and how this data can be visualized as a system. While the thinking and development of both concepts represent extremely flexible approaches to the same content.
A new airport wayfinding and graphic system for United Airlines primary hubs in Chicago, Houston and Newark. I developed a new brand pattern and textural wall graphics in tandem with Lippincott. Customers will now be welcomed, greeted, and excited to fly when experiencing these broad new applications.
In addition, type sizes have been increased, and color systems utilized, for quicker legibility at distances and for faster decision making. This project also included strategy for a Customer Experience Map, POV deck and language use for the terminals’ graphic applications.
JetBlue - iOS App
In collaboration with digital partners Rokkan and our internal interactive team, I oversaw the direction, flow and brand aesthetic of the first ever JetBlue iOS app.
Testing and iteration were done internally and features such as “Postcards” and filters were added only after critical items such as check-in, booking, and in-flight entertainment / food were resolved and worked to our collective standards.
In 2003 NYC was selected as a Candidate City for the 2012 Olympic Games by the IOC. I worked in conjunction with Two Twelve and Mayor Michael Bloomberg to design a series of pictograms used extensively within a three-volume Bid Book. These illustrations represented both Olympic and Paralympic Games and also appeared publically in promo materials such as the MTA Metrocard.
The Rookery Building
Drawing upon the rich cultural and architectural history of one of Chicago's most beloved icons, I sought to design The Rookery identity as a reflection of the architecture. The logotype and detailed patterns evoke the spirit of prestige begun by famed architects Daniel Burnham and John Root in 1885 and continue the tradition today by sampling small details throughout the building.