Challenge
Solve the stress and uncertainty of finding a trustworthy roommate—especially when relocating to a new city. Offer greater transparency between existing occupants and potential matches, reduce the typical friction of the search process, and foster genuine relationship-building. Visually, the brand needs to convey safety, welcome, and connection while reinforcing the idea of compatibility-driven matching.

Solution
I created the A+ App as a transparency-first platform where verified A+ status gives potential roommates confidence from the start. Matching goes beyond basic filters, incorporating lifestyle compatibility and user-identified trending neighborhoods to strengthen trust and alignment. The visual identity centers on the A-form logo: a symbolic shelter whose folded crossbar acts as an open, inviting arm—welcoming the “+,” the new roommate, into an established home. The result is a brand and experience designed to create trust and build lasting relationships.

Video / Photos: © Chris Griggs